Papan Gypsum Indoboard



Case Study

The Indoboard Gypsum board jingle tells about how this product can be a solution to the needs of building houses by the Indonesian people. The bridge section of the song is given a touch of Javanese ethnic music elaborated with EDM music. As an effort to represent Indonesia and the technological advances offered by the Indoboard Gypsum board.

Jingle is one important part of audio branding. 

A jingle is a short-duration song made for advertising or other commercial purposes. Jingle structure and composition are generally dominated by hooks and repetitive melodies. This aims to make the song easier to catch by the ear. Lyrically, in a jingle, there are generally several kinds of slogans, information, or narrative that either explicitly or implicitly describe the product that is the reference of the jingle.